In all honesty, this session made me a little sad. One of the instructors talked about how strict they were on their staff. After one excused absence at the station (as in missing their shift without notifying a manager ahead of time) they received a warning. The second time they lost their shift, because 700 students were on a waiting list to fill that spot. I wish somehow students would get that excited about KNWD! I cannot even imagine a waiting list that long! I did take note that deejays were dismissed for missing their shifts, since it can be a problem at our station.
The main thing discussed in this session was how to create an effective media kit to send out to advertisers. The main thing to remember is to keep it simple and client-centered. We also learned about effective times to contact certain businesses in order to make an ad sell.
Mary Manno
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