Friday, October 26, 2007

How to Rebirth Yearbooks


How to Rebirth Yearbooks
Kenna Griffin, Oklahoma City University

This was by far my favorite session. Kenna is amazing! I have so many ideas on how to make sure every copy of the Potpourri is distributed this year. I really want to have a distribution party when the yearbook comes in. I plan to have such an event it will put any SAB event to shame. It is definitely going to be a big deal! Again I was reminded how lucky we are to have the yearbook fee included in the price of tuition.

Lela Coker

Libel Fundamentals

Libel Fundamentals: What Everyone Needs to Know
Rodger Soenksen, James Madison University

Libel is the written form of defamation. There are two forms of libel, libel per se and libel per quod. It is much harder to libel a public figure or public official. The defenses for libel are fair comment, truth and statute of limitations.

We also talked about New York Times v. Sullivan and Gurz v. Welch. This session was a crash course in Communication Law.

Lela Coker

Sex, Love and Rock of Ages

Sex, Love and Rock of Ages: Handle with Care
Karen Sorensen, Azusa Pacific University

I was interested in going to this session because it was geared towards exploring taboo topics in church-related schools. While NSU isn’t a church-related school, it is defiantly in a conservative area. After the yearbook a few years ago covered a few controversial issues that were not well received, I wanted to head how church-related schools covered topics of that nature.

The first thing I learned was sex isn’t bad and we have a right to be loyal to readers. Also, writing an article on sex is not a reflection of the writer’s ideas or morals. They are just presenting what they found. Sex stories shouldn’t be written just for shock value, but instead to inform readers. Sorensen related sex to a physical and mental health issue.

Ideas to cover sex-related stories tastefully:
• Use pressing health issues, such as the HP virus.
• Talk to health experts in your area to find out what patients are asking about the most.
• Localize national sex health care headlines
• Explore myths and share the truth

One thing Sorensen emphasized the most was the importance was talking to health care providers and not relying on just internet research.

Lela Coker

Covering the Unimaginable

Covering the Unimaginable: The Collegiate Times Speaks About the Virginia Tech Shooting
Kelly Furnas and Amie Steele, Virginia Tech

This session gave pointers on a few things that all staffs should know in case a tragedy was to happen. Furnas and Steele also shared the stress of the week and things they had to think about before each deadline. I enjoyed this session a lot. I did not realize the impact a college publication can have in a time of crisis. The Collegiate Times had a big part in telling the story of April 16, 2007 and the days to follow.

Things to think about:
• Remember who you are writing for. Keep the focus on the readers and the community.
• Keep open communication with third parties. Steele had to be in communication with the printer because they missed the deadline by six hours but still wanted to the paper to come out as early as possible.
• Expect chaos, but stay focused. Stress and chaos isn’t a reason to get sloppy.
• Everybody needs a press pass.
• Have a policy in place concerning other news sources. The Collegiate Times shared their stories and photographs with other colleges and major news sources around the world.

Lela Coker

Writing Sports Columns and Blogs

Writing Sports Columns and Blogs
Joe Gisondi, Eastern Illinois University

I know sports aren’t usually my favorite section of journalism, but as the editor I thought it wouldn’t hurt me to be well rounded. Plus, Lauren and Brittany said such great things about Gisondi from a section the day before, I thought I would give it a try. I should have gone to a general sports writing session and not one about sports columns, but there were still a few things that can be applied to our yearbook sports writers.

• Go to the team’s practices, not just their home games
• Build a relationship with the coaches.

Sports Columns hints:
• Have a clear voice
• Read other respected sports columns
• Have a different point of view
• Don’t use “I” to much, readers will know it is your column
• Don’t focus on yourself
• Make sure you column is newsworthy
• Avoid clichés
• Pose a question
• Try to get people to think
• Put links in your blog. It makes it more transparent.

Lela Coker

Niche Marketing

Niche Marketing
Linda Puntney, Kansas State University

First, let me say how thankful I am that our students pay for the yearbook in their tuition and we do not have to rely on selling it ourselves. I thought this session would give us pointers for distributing the yearbook in the spring, but instead we discussed selling the yearbook. Puntney talked about promoting the yearbook before it comes out. A lot of schools have trouble getting students to buy a yearbook, which affects their budget. I am glad we do not have to stress about yearbook sells. I am, however, going to spend more time planning our distribution in the spring. It is important that as many students as possible pick up the yearbook.

Lela Coker

Managing a Staff:Knowing When to Lead or Get out of the Way

Managing a Staff: Knowing When to Lead, Follow or Get Out of the Way

Vince Filak, Ball State University

The three main things I learned was the difference between editing and fixing things myself and how the editor’s attitude affects the rest of the staff.

• Editing is reading someone’s work, making corrections and then making time to meet with them to go over the changes. By doing this you can focus on the things they did well and explain the things the areas they are struggling in. Editing makes it a learning experience. It will also help improve their writing skills.

• Fixing it myself is what I do most of the time because it is easier and takes less time, however, it is not to the benefit of the writer. From now on, I am going to make an effort to make more time to go over stories with the writers.

• The editor’s attitude rubs off on the rest of the staff. If I set a good example of being positive, hard-working and timely, hopefully the rest of the staff will follow.

Lela Coker

Feature Does Not Mean Fluff

Feature Does Not Mean Fluff
Tan Ly, Financial Design Director Deputy News Editor, The Washington Post

I was very disappointed in this session. It said it was for yearbook/design/newspaper, but all the examples were of newspaper. Don’t get me wrong: there were some really neat ideas for newspaper, but I was expecting to see a few yearbook layouts. Most of the main points could be applied to yearbook and newspaper.

• The content should drive the design
• Designing takes planning, brainstorming, gathering information and collaborating with reporters, photographers, section editors and design editors.
• Dominant photos are the main visual draw for the page.
• Quotes can be used a graphic.

Lela Coker

Managing the Chaos



Managing the Chaos
Mark Witherspoon, Iowa State University

This wasn’t my favorite session but I was reminded of a few things:
• Make sure your staff knows how much fun journalism is when it is done right.
• Decide you want to be excellent and then study other excellent publications. Compare your publication to these publications and take notes and set goals!
• Let your staff know why y’all do what y’all do. This will help them understand there is a reason for certain things and they will be more likely to remember it. Try to avoid saying “because I said so.”
• Nurture relationships with people outside the newsroom like President Webb, the university vice presidents and Sheila Gentry.

Lela Coker

How to Cover Your Campus Effectively

How to Cover Your Campus Effectively
Sally Turner, Eastern Illinois University

I learned from this session that sources are everywhere on campus. As journalist we should always have our ears open for story ideas. The best leads can come from overhearing someone else’s conversation.

Here are a few other tidbits:
• Cover the entire campus, not just the department that houses student publications
• The yearbook is a record of the year so include all the major events and how they affected students
• Cover events while they are happening. (I wish we would have covered Spring Fling, Greek Week, and last year’s spring sports stories while they were happening.)
• Localize national news. Find out how state and national news affects your campus.

Lela Coker

Copy Editing


In this session they explained the role of a copy editor and then gave us a few exercises to practice. I don't feel like it presented anything knew to me. They preached AP style, which I know is important but is nothing new; David does that all the time. The Q&A section at the end was a little more helpful, because students brought up problems and others gave good tips. However, I don't think I learned much from this session.

Leigh

Ins and outs of resumes and portfolios

I actually went to this session by accident--I went into the wrong room. It was still helpful, though. It was basically a question-and-answer forum about what companies and editors look for in resumes and portfolios.

Important things the panel discussed included errors, which can also be errors of omission. You should include any skills you have that are valuable. Do not leave that kind of stuff out of your resume.

A really good idea that one member of the panel had was to set up an online profile/resume Web site. This would make me seem more versatile. It would display my ability to put information online while giving the editor a less time-consuming option to read my resume.

Leigh

General session: politics and the media


A political reporter from CNN named Sam Feist spoke about the role of journalists and about his passion for politics. That man really loves his job. He told us to find an area of journalism that we're really passionate about, and I think that's great advice. That really spoke to me, but a lot of the political stuff didn't mean too much to me; I'm not that interested in politics.

Actually, a lot of what he said spoke to me. For example, he said that our role as journalists is to challenge authority, get the story and make sure those in power are telling the truth. He also said, "If it's something you believe in, do it. Don't worry about the money. The money will come if you're good at it and if you're really passionate about it." I love that, and I think my family needs to hear it!

Leigh

In-depth and special projects reporting

This is another area of journalism that is very attractive to me, but I didn't know you could balance working on a long-term project while still doing your job with other stories. The key is time management.

Chris Adams, the speaker who is a special projects reporter, suggested blocking out so much time each day to spend on your project and also keeping a list so that when you have a break in your regular day you can automatically go do the top thing on your list. He said to "start small, but start doing something." He also stressed talking to your graphics and photo team ahead of time so that they can prepare something that will really go well with your big project.

The speaker said some really interesting things. A student asked about how persistent a reporter should be, especially when some people just don't want to talk. One thing he said that I loved was: "Be persistent; don't really worry about pissing them off." He really topped it of when he said: "We're reporters; we're supposed to be annoying."

Leigh

The daily grind: how to feed the machine without being ground up

This was the first session I went to on Thursday morning. Although we aren't a daily paper, I thought it would be helpful to hear any tips to improve the paper without getting too stressed out.

The speaker gave some good tips, and some of which we had already done. She suggested changing the look of the paper, and we've learned this semester that it definitely works. Even if the writing or the types of stories are no different than previous years, it looks different, so students tend to pick it up more than the same boring paper they saw all last year.

Something she suggested that I'd like to change is to make our editors' meeting longer, so we can do more brainstorming. I'd also like to meet with each reporter when I give him or her a story to discuss different angles and contacts. Then, I'd like to take the time to meet with the reporter after I receive the story to discuss corrections, changes, questions and affirmations. This will take a lot more time, but I think it will pay off in the end.

Leigh

Sports: It's All About The Story

Apparently all of the students from the first session presented by Eric Adelson, including myself, were inspired enough to return to his second session. Adelson decided to use this second session, which was originally supposed to address finding a story within a game, as an open forum. Students asked questions ranging from "How do I make the most of my internship?" to "How do you write about sports that aren't interesting?" The main point that really hit home with me was when Adelson said: " The stories you write aren't about sports, they are about people who play sports." It is up to the writer to make people care about sports, even if they know nothing about it. Sports writers must paint a picture, tell the reader what the sights, smells, sounds, etc. where like and what the turning point of the game was in order to tell the story accurately. I really enjoyed sitting there and absorbing all of the information Adelson was sharing. It made me wish for a sports writing class at NSU... (hint, hint)

-- Lauren Sciba

So you want to be a foreign correspondent?


Yes, I want to be a foreign correspondent, so I thought this one sounded like a winner for me. It wasn't exactly what I was expecting, which was maybe another foreign correspondent speaking about the path he took. Instead, representatives from two different institutions talked about opportunities for studying abroad. One of the programs is focused on the media aspect, but the other is mainly about studying another culture.

I'm going to take a serious look into the Institute for Education in International Media, because it seemed like I could gain some invaluable experience about shooting and editing video and doing podcasts, which I know nothing about. The program is only four weeks long, but one student that went to Italy last summer discussed how much she learned and how helpful that experience has turned out to be.

Leigh

How Do You Teach Writing?

My last session today was the latest seminar scheduled for Friday (not counting the midnight critiquing session / poker tournament that is technically on Saturday). I should have expected a packed room; after all, the blurb in the program hooked me with this opener:

"How do you teach your students to write like journalists when their favorite adjective is 'cool,' they don't read newspapers ... and/or they don't really know what news is anyway?"

So, it's not just me who wonders these things. (I counted approximately 125-150 in the audience.)

Chris Evans from the University of Vermont was the perfect tonic to a long day of sessions. He was visibly enthused when someone offered an insightful, correct answer, and he was refreshingly snarky about the mistakes and misconceptions that he can't abide. I saw in him the very things I want to do, be and see more in my own teaching technique. He gave us great tips on coaxing good reporting out of our students -- teaching them how to show and tell and how to recognize the real story that exists somewhere within the story that they thought they were supposed to write. I plan to use his suggestions in the JOUR 2520 class this spring.

Evans, UVM's assistant director of student media, told us about how he would get tired of seeing the same mistakes again and again, so he ordered customized rubber stamps that said things like "Where's the problem?" and "Who said this? ATTRIBUTE!" Then he would stamp, stamp, stamp all over a student's article whenever he'd see those errors of omission. (If I were to get stamps this semester, they would say, "Good!" and "Not quite... but close enough for partial credit.")

I originally picked this session because it specifically mentioned the frustration of having students who don't watch or read the news. So, it's not just me who refuses to give up on turning real-life, real-world journalism students into students of real-life, real-world journalism. Hearing that Evans has seen his love for the news become infectious for some of his students gave me hope. You read it here, folks: The mandatory news Qs that you all love to hate will live on in my classes until I've converted everyone. If I manage to develop a CNN/MSNBC/NYT habit in even one of my students, then I'll feel like I've accomplished something.

The popularity of this session meant that I had to sit on the floor dangerously near the iced-water station in the back, and I couldn't see much or get one of the handouts. When I craned my neck to get a glimpse of the presentation, I wished that my PR students were there to see the crooked image on screen. Every class they watch me struggle to line up the PowerPoint projector. So, it's not just me.

Dr. Lee

Managing Conflict

It seemed as though the 2:30 hour was a popular lunch break for all of the interesting sessions. I wandered into the Managing Conflict session presented by Carry Berry-Smith from U of Wyoming. Personally, I have never really liked dealing with conflict, but I would say I know how to deal with a difficult situation when presented with one. Having no other options for a session, I thought perhaps I could learn something or maybe even just be reminded of some valuable lessons. Berry-Smith suggested that when faced with conflict in the newsroom, students should do the following:

1) Understand yourself and how you react to conflict in general.
2) Identify the specific conflict at hand and realize that emotions bring out the fight or flight mentality in most people.
3) Control your emotional response with your brain -- this means, don't fly off the handle. Do something "right brained" like counting to 10 or writing the alphabet.
4) Check out your "beliefs" and "fears" and ask questions like "is this worth fighting over?"
5) Identify the elements of the conflict - what is causing this, what are the logistics?

Overall, I was not highly impressed with the session, but it was good to hear those things my mother has been telling me all along, once more.

-- Lauren Sciba

Covering the unimaginable: the Collegiate Times speaks about the Virginia Tech shooting

Two editors from the Virginia Tech newspaper spoke about how they handled the tragedy of the shooting and still got a paper out each day that week. They gave good pointers about staying in close communication with your printer about running late and why you're running late. Obviously, they had an excuse to be six hours late, and they were still able to get their paper out the day after the shooting. They said it was very chaotic and that the key was open communication with everyone: reporters, printers, authorities and staff.

They went through other problems, too, when their server crashed and they had to switch over to others around campus. Just getting to hear their story made me think about little things we could do even without a tragedy. They brought up the idea of having a current press pass for everyone on staff and also having policies about how to deal with outside media before any chaos begins. I thought those were good ideas, and I definitely think we should get the press passes.

Leigh

The world of covering the world

The second session I went to Thursday morning was probably my favorite. The speaker was Peter Baker, a White House correspondent for The Washington Post. He was a really great speaker and very interesting. He and his wife have both been foreign correspondents in Russia and Afghanistan.

This session sealed the deal for me. I've really considered the idea of becoming a foreign correspondent, but now it is definitely my goal. He talked about obstacles like the language barrier and the possible danger involved, but it's still what I want to do.

An interesting point Baker made was the problem of taking quotes in another language and writing an English story. You have to be careful to get the quote right and not change the meaning, but you also have to translate it to sound as intelligent as the person you quoted. Some very direct and literal translations end up sounding idiotic.

Leigh

Profiles: Hammering the Scenes

I opened the door to this session at approximately 1:30.32 and there were people packed in the aisle all the way up to the podium. Eric Adelson from ESPN The Magazine apparently draws a big crowd wherever he goes. This was probably the best session I have attended all week.


Adelson picked a girl from the audience to use as an interview subject. The girl (coincidentally named Lauren) was seated in front of the room where Adelson proceeded to walk the audience through an interview step-by-step. To come up with good questions to ask the subject, a reporter should first contact the subject's best friend, mother, roommate, teammate, etc. and collect stories, anecdotes and background. Then, the subject can be asked to comment on those stories, giving you more background and a deeper profile.


Adelson said a profile should be a roadmap of a person's life. Questions should be used as "monkey bars," one leading to another. Making a subject comfortable is key -- if someone is not comfortable, they won't talk to you. And finally, ending the interview with the question: "Is there anything else you want to add?" is also important because Adelson said that is where you will get your best quotes.

-- Lauren Sciba

Designing a literary magazine on slightly less than a dime

This seminar was led by a co-worker of the lovely Molly Sides who spoke only one day earlier on another literary journal session. Scott Fustin of Rock Valley College led the session about ways to budget the money of a literary magazine to create a good product.

Mostly, the class replicated the one the day before. There was talk of printing costs. Talk of printers. The passing of magazines. The same people. It was a shorter session because half-way through we had run through the maze of possible literary magazine problems and were done.

Perhaps this is why they have so few literary journal sessions.

--Andi

The Truth About Jobs and Internships

I suppose I should have known better that this session would be a panel discussion when I read there would be three speakers. Benjy Hamm from Landmark Communications (they own The Weather Channel), Adriana Brockman from Gannett Corp. (USA Today's owner), and Jody Beck from the Scripps Howard Foundation fielded questions from students on how to land an internship or job after college. While the session was informative, I left feeling more overwhelmed and discouraged than anything else.

One thing I took away from this session was a few main points potential employers look for such as experience, drive and passion, curiosity, work ethic and professionalism. In those areas I feel confident, however, many of the panel members said they would probably not hire someone who had only worked on student media. They said experience with a local media was a must. This concerned me because I have not worked outside of the NSU media, although, I feel like my experience with those media have been valuable. I suppose I will just have to edge out the competition with my winning personality.

-- Lauren Sciba

Establishing Press Freedom


This session focused on the Hosty vs. Carter case presented to the Supreme Court. It was a response to an older case at Hazelwood high school where a newspaper was censored for writing about pregnancy and contraceptives.

The case went to the Supreme Court in 1988 where the court ruled that the newspaper by practice or policy was a public forum. Public forums may be funded by government, but are not supported by it, therefore they have the freedom to say what they want.

Years later, a student in Illinois (Margaret Hosty) was censored in the college newspaper for her articles about a certain member of the faculty. She went to court pledging "public forum" and now a precedent has been set where colleges and universities are signing a document proclaiming that the media on campus is of the forum type. Therefore, they do not limit the speech of the students. Also, the school is not held liable for any libel printed or broadcast in the school media.

This session was interesting as far as law interest goes. But, it was not the most exciting event I have attended. By far.

--Andi

The Sum of All Fears

Hard news is sometimes a hard subject for reporters to cover. Especially when they are expected to interview people who have been deeply affected by tragedies. The three main examples speaker Ned Waugaman gave were Sept. 11, the hurricanes of 2004 and the recent wild fires in California. Reporters must be sensitive when interviewing subjects that have been through a crisis.

The company Waugaman works for is called Arbitron, which is an international media and marketing firm. Waugaman used examples from his company's firm to show the importance of radio in times of crisis.

When Sept. 11 occurred, Americans were left stumped and confused. What seemed like a country that was invincible had been attacked. All TV stations changed from their regular TV shows to the news of the current event.

According to Arbitron's survey, a million people in New York were listening to WINS (a local radio news program) around 9:30 a.m. on Sept. 11.

Mary Manno

Networking at the Saw IV Blood Drive.

Seats were in high demand last night in the "teachers' lounge," so I offered a stranger a chair at my table. This person turned out to be Jim Bilello, President and Founder of US Marketing (http://www.usmarketing.bz/jim_bio.htm). Bilello, who represents Lionsgate, was at the conference representing and promoting the "Saw IV" movie to college media leaders. In fact, his PR specialty is very segment-specific: teen and college students. He also has a second demographic specialization, Hispanic marketing, but his focus at this event was to get the word out on "Saw IV" (opening wide at a theatre in near you on Friday, October 26).

I asked Bilello what PR professionals look for in the college graduates they hire, and his immediate answer was CREATIVITY. Everyone is looking for bright people with bright ideas. He said that school projects, whether for class or for extra-curricular activities, can demonstrate strength in conceiving and expressing ideas and strategies. He also said that you should be open-minded about internship opportunities -- often in PR and media, interns work hard for little money.

Bilello also said that college seniors should not just be using Facebook and MySpace for social networking but also start looking at Linked In and other professional networking sites. (Keep in mind that things acceptable and encouraged on Facebook may be frowned upon at Linked In.)

This afternoon I took Brittany over to Bilello's vendor stand. Brittany had raved about the Saw movies to me even before we left for D.C., so I thought she would want to check out the current installment of the horror series' PR campaign: a Saw IV blood drive. (Cool? Eww? Can't decide.) In addition to being a Saw fan, Brittany is also the lone public relations major on this trip, and she spent several minutes getting advice from Bilello about jobs and internships. I was proud to see her networking -- making contacts at this conference could open the door to a job or internship in the future.

Dr. Lee

Is Your News Too Pale and Gender Friendly

This was focused on faith-based schools and their approach to diversity
within their media. However, there were many different types of colleges
present at the session. One of the speakers, Karen Sorensen of Azusa
Pacific University, was very bright and seemed very well-rounded. She
discussed issues of diversity that she had seen and encouraged "being
intentional" in discovering the stories on diversity.

The speakers encouraged taking diversity from a burden to the thrill
of discovery. They told us to go out into the community, without cameras
or notepads, and just surround ourselves with different cultures. This will
not only make us more passionate about diversity writing, but more respected
among the people whom we would interview.

--Andi

Soggy Musings of Day Two in a Dimly-Lit Starbucks

Yesterday after our sessions had ended, a few of us wandered into the Church of Scientology. Needless to say, this could be one for the grandchildren. However, since this blog is principally for our sessions, this story shall have to wait for another post.

The first session of the morning was by far the most enlightening look into the current state of the recording arts industry that I've encountered since Lars Ulrich's legal assault on his Napsterite fans. Samantha Murphy's 10am "P2P: An Artist's Perspective" was quite inspiring in that many of the points she brought up were entirely relevant and at times eye-opening. Murphy, the host of one of the oldest artist-driven podcasts on the 'Net, is entirely free of record label influence and has turned down a recording contract. She is turning her website smtvmusic.com into a legal filesharing website for college students to experience new music from both signed and unsigned artists who have pledged their support of this project. The basic message of her session is that we as broadcasters need to fight to keep the Internet free so that artists can continue to release their art.

The 11am "Ins and Outs of Resumes" session was jam-packed with those eager to make their resumes better and more noticeable. In a fiercely-competitive job market, having a resume that lists your flexibility and willingness to venture into any avenue of journalism is a must as the profession continues its dramatic change. Basically, showing off your strengths can become a plus when you're being considered for a job.

The noon "Truth About Jobs and Internships" session dealt with your options in searching for either a job or internship. It was hit hard on us that experience when looking for both internships and jobs are an absolute must; I'm still unsure if I want to continue toward a Broadcasting degree or if I want to switch to News-Editorial, for I enjoy writing immensely but I also enjoy certain aspects of broadcast production as well. However, I think I'll go for internships in both areas just in case. In this session I learned that for print internships/jobs, campus experience isn't the only experience you should have. Time to get cracking ^_^

The 1pm "Sum of All Fears" session was quite informative, as it dealt with listener reactions to the September 11 attacks and the 2004 Hurricane season. Ned Waugaman from Arbitron (the radio equivalent to the Nielsen television ratings) stated that in general, listeners were very pleased with the radio coverage of the September 11 attacks and radio was the preferred source of information during the 2004 hurricane season.

More soon
-Richelle Stephens

Writing Sports Columns and Blogs

After my experiences yesterday at the sessions with Joe Gisondi, I made it a point to attend other sessions where he presided. Gisondi talked about the differences between blogs and regular columns, although there are few, the main one is the freedom that blogging gives a writer. Blogs have no gatekeepers and a writer publish whatever he/she wants. Gisondi said a blog is absolute freedom in the writer's world. He also discussed the importance of developing a voice and finding new and creative ways to tell stories. Blogs and columns share some rules, like avoiding clichés, hooking the reader, entertain but also inform. Overall, I enjoyed hearing Gisondi's tips on becoming a better writer. I plan to start reading his blog and emulate his skills.

-- Lauren Sciba

The Truth About Jobs and Internships

Since the original internship seminar I was supposed to attend Thursday had been canceled, I attended this one instead.

The whole session was basically a question and answer session where the Yale overachievers got their questions answered about that beloved New York Times internship.

The main point of this session was this:

Internships are important and give non-experienced undergrads the opportunity to get real life experience, which is something employers look for when hiring new employers.

Also, sometimes you need to start small. Getting a paid summer reporter job at a small local paper not only gives you experience, but a paycheck as well. Some of the fellow overachievers missed that point.

Mary Manno

Photography Lighting

I was surprised at myself for only attending one photography session, but I'm not so sure I even learned anything from it. Paul Fetters, a D.C. freelance photographer, has shot for various newspapers like USA Today and has even photographed the godfather himself, Francis Ford Coppola. He started the session with some pictures from his calendar project, which is when he took a new picture everyday and posted it on his website. Some of the shots had very interesting lighting, and I was excited to embark on this great photography adventure. After the slideshow he took pictures of one of the students, using new light each time he shot. He briefly talked about different lighting and ways to create it. The best advice I received from this session was to shoot everyday. It helps not only to build up a portfolio, but to increase knowledge and skill as well.

Mary Manno

P2P: An Artist's Perspective

I was actually really excited to attend this session. Not only was the speaker, Samantha Murphy, a singer/songwriter, but also she has interviewed one of my favorite musicians, Elvis Perkins. Importunely, this session was not printed in the original booklet, which is why only about 8 people showed up. Murphy had a very interesting view on artist and their promotional need.

Murphy has created not only her own podcast, but also a website (SMtvMusic.com) that is a legal alternative to file sharing. This site is made for the "poor" college student to be able to listen to new artist without paying the huge corporate record companies. Basically what she is doing is providing free publicity for bands that she believes are talented enough to be in the public eye.

She had some very good ideas, but I did agree with her on some of her ideas. For instance, her views on record companies are that the larger companies steal from their artist, which they do. A band makes about $2 or maybe a little more off their CD. Larger companies are also more prone to control their artist. I know bands that had to change most of their songs and clothes in order to comply with the label's standards. However, there are record companies who are doing it right. I brought up the point of Saddle Creek Records, a closely-knit record company out of Omaha, NE. Getting a Saddle Creek artist at KNWD is like Christmas for me. The label is mainly artist run and is most likely one of the fairest labels out in today's society.

I think it is good to have someone like Murphy in that industry that is in it to truly benefit the artist and also college students.


Mary Manno

General Session.

I never tire of hearing a student reference something that they learned in my class. Words cannot describe my sense of pride, satisfaction and delight – okay, maybe those words can. Yesterday Jim, who is in the JOUR 3080 class I took over at midterm, mentioned that when writing his article for this week's edition of THE CURRENT SAUCE, he chose to use the word "refused" -- instead of "declined" -- to describe someone's reaction to a line of questioning. The captive audience that is JOUR 3080 had heard me wax on about the difference between "no" and "hell, no" on Tuesday, just hours before Jim filed his story. NICE.

Hearing students track bits of what I say in class is all well and good, but seeing students get excited by journalism is truly thrilling. There's that satisfaction of seeing your first by-line (or even your umpteenth) in print or first package on screen. Knowing that your work may have informed and/or impacted someone is the kind of accomplishment that makes you love what you study or do.

Everywhere I look at the CMA conference, I see journalists-in-training discovering fresh inspiration. Nowhere was this more evident than at the convention's general session on politics and the media on Friday. Keynote speaker Sam Feist, CNN's political director, spoke to hundreds of aspiring reporters and editors about the media coverage of the political arena in the United States. With just a year to go before the next presidential election, I think we were all particularly keen to hear what Feist had to say.

I expected that Feist would enthrall us with a discussion of Washington, the world, the way, etc. He absolutely did. I wanted to wave a flag, march to the capitol, belt out the national anthem and update my voter registration card.

What I underestimated was Feist's ability to enrapture a ballroom full of young media-makers with his passion for his job. He spoke with such conviction, hope and sincerity about working in journalism that I felt palpable electrification surge through the crowd. When Feist opened the floor for questions, hands flew up in the air.

As soon as he closed his speech, a throng of ambitious students rushed the stage, eager for a handshake and a few seconds of Feist's attention. I have no doubt that he was beyond busy, with a tight schedule of other places to be and important people to see, but he cheerfully sat down on the dais for an impromptu meet-and-greet.

I moved up closer to take photos, and I saw how Feist patiently gave one aspiring CNN intern after another the chance to introduce himself or herself and heap e-mail addresses, cards, resumes and clips upon him. He looked surprised at requests for his autograph, which he happily obliged. He did an admirable job of recognizing who in the audience had asked what and appeared genuinely interested in their comments and questions.

As important a media figure as Feist is and as many people around the world who watch or read the work he does for CNN, he still seemed genuinely pleased to hear about what one student took away from his speech that morning. The man brings news to millions and yet still gets satisfaction from reaching just one.

Dr. Lee

College Broadcasting and the FCC

Talking about rules and regulations may not be the most exciting thing to discuss at 9 a.m., but I figured I should attend this session due to some recent problems at KNWD. FCC commissioner Michael Copps really did not get into specific regulations for radio stations. Instead, he concentrated on the future of radio stations and how it can affect broadcasters. Most people know that you can travel across the country, and hear the same 50 or so songs playing on different radio stations. That is the main reason I stay clear of corporate radio stations and throw in a CD. I can only stand to hear Sean Kingston on needed occasions. Copps related this problem to radio stations owning a lot of other stations. This problem is making all stations generic. Localism is being taken out of the stations. Stations no longer have to prove to the FCC that they are meeting the public interest. The old rules required stations to come in every 3 years, where they would answer many questions to make sure they are serving their purpose as a station. That rule now only requires stations to return a post card sent out by the FCC every eight years.

Mary Manno

Headlines & Cutlines.

After a slew of somewhat sparsely filled sessions, I was excited to see the Headlines & Cutlines seminar packed beyond capacity. People piled practically on top of one other in chairs, on the floor, in the doorway, with some even straining to hear from the hallway. Tom Pierce, part-time copy editor for the St. Petersburg Times, kept everyone engaged with examples of cleverly -- and not so cleverly -- crafted heds. I wanted to jot them all down to use in Editing, but there was so little elbow room that I could not open my bag to search for a pen. I found out later that Jim (who is in Editing) was also in the session, standing just a few squished rows in front of me, with a less obstructed view of the screen. I hope that between the two of us, we can remember and recreate most of the lecture to bring back and share with JOUR 3080.

Dr. Lee

Making Your Type Rock.

I’ve noticed that every design/layout session I’ve attended (or tried to) is overflowing beyond the limits of fire safety. This typography seminar was no exception. Tracy Collins of the Arizona Republic was smart about showing a snazzy PowerPoint but not turning off all of the lights for the 9 a.m. session. This man has clearly done this before.

In addition to the nifty presentation, Collins had a double-sided handout, with lots of color and well-laid text on glossy paper. Again, this man knows what people like to see.

Collins is an advocate of kerning (essentially: jiggering with the space between letters). I could fuss with kerning all the live long day, which is why I would be a horribly inefficient layout editor. He also advised that there comes a time when you will need to convey drama, so keep a drama font in your arsenal, along with one that shows elegance or pizazz.

I wouldn't have to do THIS so often if I had a drama font.

Dr. Lee

The Cop and the Metro Stop


For benefits of having actually come to D.C., I found it necessary to see something that is memorably and undeniably D.C., the monuments.

A large group of us set out from Chinatown and muddled our way around until we at least saw the tops of the monuments. We walked near the capitol and then turned around and began to walk back towards the Washington Monument. The National Mall (the area that stretches from the Lincoln Memorial to Capitol Hill) appears thumbsize on a map. On your feet, it feels like four hundred miles. At the Washington Monument we parted from our group, leaving only Leigh, Kera and I to traverse the remaining space to the Lincoln Memorial. The rain had finally stopped, but we all had enough water in our shoes to keep our feet well occupied. As we slugged along, many happy Washington D.C. joggers bounced along past us.

I remarked that unless the Vietnam Memorial was ten feet away from the Lincoln Memorial, I was not going. At the bottom of the steps of the Lincoln Memorial, we asked an old man in a booth the whereabouts of the Vietnam Memorial. It turns out, in our favor, it was about ten feet away. So we got the pleasure of seeing the frighteningly large hands and feet of Abe Lincoln and the bronze sculptures and wall of the Vietnam Memorial.

Afterwards we began what we expected would be a short walk to the Metro. One of the joggers stopped as the three of us huddled over a Metro map and gave us directions. We were to pass the White House, go up a street, then...
We could not find the White House. We walked in two wrong directions, came back to the start, found the White House. Near the White House we asked a security guard where the metro was. He said three blocks down, on the right. We all gurgled some raspy man groan of happiness (our feet were very cold and tired), and a cop on a bike laughed at us mockingly saying "Are we a little excited, girls?" We were.

That was until we walked three blocks, and there was no sign of a metro stop. We ducked into a set of huddled buildings and knocked on a glass door. The security guards at the front told us to turn right past a hotel (all within this complex of buildings) then left. Or something like that. Whatever it was, we ended up lost and on another street. We asked some kind musicians. We got lost. We asked some foreigners who grabbed a chef who finally offered valid directions (people in D.C. are not as willing to draw maps as the people in the South are). We found the metro and made it home.

--Andi

Unity and You I and II

This was one of the most, or rather, two of the most interesting sessions I attended. The basis was a journalist group called UNITY. UNITY is composed of the various sects of diverse national associations of journalists, the association of black journalists, Asian journalists, Hispanic journalists, Native American journalists, and gay and lesbian journalists.

The first session was dedicated to these group members identifying themselves, describing what they do and why they do it, and mentioning future plans.

The second session was the break-out session. In this session we could confront each member individually and ask them questions. I did not get a chance to speak with all the representatives, but the few I got the chance to speak to were very enlightening.

Ivan Roman of the Association of Hispanic Journalists said something very profound. He was speaking on the immigration issue and said how a journalist will get the two extreme opinions and say that they have covered both sides, but they ignore all of the opinions of the moderate people in between extremes. I thought that it was very true (extremism makes better headlines) and very in need of being changed.

Suzan Harjo of the Native American Association of Journalists was also an interesting person to talk to. I first was interested in speaking to her, honestly, because she shared the last name of one of my favorite Native American poets, Joy Harjo. However, growing up in the West (and having a bit of native blood in me myself) I wanted to hear what she had to say.

Harjo explained that the problem was not that Native Americans were being mis-represented in the media, but they were not represented at all. Thinking back, I agree. I always see some kind of news, even if negative, on African-Americans, Hispanic people, and even the gay and lesbian groups. But never do I hear of the Native Americans. (Except on old Western movies, the last knowledge any of us seem to have on what the Native Americans do).

Harjo also made the comment that when and if the media represents Native Americans, it lumps them all together making no room for the many, vast cultural differences that are in place from tribe to tribe.

The last person I was able to speak to was Charles Robinson. He was the representative for the National Association of Black Journalists (who gave me LOTS of free stuff). He was an intelligent and admitted arrogant man. He had a great presence, booming voice, though he almost lost me at the beginning when he said he may be speaking on the Jena (he said Jenna) six in Mississippi. For sake of Louisiana, I suppose its better for us to have blame placed elsewhere. Poor Mississippi.

Charles Robinson said a great thing to everyone. He said "Working hard is not working fast, it's working smart."

--Andi

Changing Freelance Markets


This session was led by Michael Ray Taylor who, like me, also attended Whither Magazines and Breaking into Magazines. He had a very knowledgeable and amiable way of speaking and was, next to Keith Bellows, the speaker I enjoyed best.

Mostly I was overwhelmed by Taylor's accomplishments. He could teach by example, perhaps, with his many adventures and mistrials in the pursuit of magazines. He was a freelance writer for five years of his life and traveled to many, many places in the meantime. He said "It's not a good living, but it is a living." (by which he followed up with, saying that it is more exciting than managing a restaurant, though)

He gave us five points in which to base our pursuits on. Our pursuits, of course, being the "dream magazine." His advice was as follows:

1. Start by sending articles to local magazines, then lead to enthusiast magazines with a small niche and/or trade magazines.

2. Specialize. Use what you know and recycle. Pick something not already crowded with writers.

3. Cultivate a web presence.

4. Cultivate sources and markets. Or, as he put it, become "a professional schmoozer."

5. Grow the break out pieces. Begin writing your break out piece to a small market, revise, send it to a larger, revise, recycycle, and then send it to the "dream magazine."

--Andi

Checking out the competition.

Apparently schools send in copies of their campus newspaper to this conference ahead of time, and then stacks are arranged neatly on a table for readers to peruse at their leisure. It didn't take long for the stacks to fall into disarray, and that's how they remained for the rest of the conference.

One of our students remarked that it was probably wise not to send in copies of The Current Sauce, because every paper on the table made liberal use of full color. The Sauce publishes in black and white, although we have started featuring spot color on the front and back pages every week. (Thank you, Bethany -- our business manager -- whose hard work makes purple possible!)

Although we cannot yet afford to use it in every issue, we are planning to produce a Homecoming edition that features color photography, as soon as we get back next week.

Dr. Lee

Breaking into Magazines

Breaking into magazines, presented by David Levy of Wright College, had one focus and one focus alone: The query letter.

We were given a hand-out with step-by-step instructions on the query letter as well as when to send it, who to send it to, how to promote our story, etc. This was useful for me because if creative writing does not work out I wanted to try a career in magazines and had, sadly, no knowledge of the query letter.

David Levy offered lots of useful information and repeated two phrases I have heard again and again at this conference "KNOW the magazine inside and out before you send an article" and "Buy The Writer's Market."

He gently reassured us that we would be making zero to negative amounts of money, but that the goal was to be published. Another remark I have heard quite a bit of this week.

--Andi

Boast and Whine-Literary Journal Editors Roundtable

This event was one of the few sessions that focused solely on literary magazines.
It was very casual and was led by Molly Sides, of Rock Valley College,
who was playful, smart, and had the most excellent Chicago influenced accent.
In the session the few literary journal editors at the conference passed out our
magazines, discussed printing, submissions, etc. As we discussed submissions
Molly Sides listed the types of poetry submissions in four categories: God poems,
goat poems (very pastoral), kitten-in-a-basket poems, and my life is a swirling
abyss poems. She, of course, was correct and all the editors got to share a good
laugh together. Mostly, this session allowed me to see the different programs
going on at schools and what they can do with their varying budgets to produce
a worthwhile magazine.

--Andi

Whither Magazines


The first session I attended on Thursday was "Whither Magazines? A Look at the Future." The speaker for the session was Keith Bellows, the editor-in-chief of National Geographic Traveler. This was one of my favorite sessions I have attended so far. Keith Bellows had a authoritative yet relaxed style so that his discussion did not drag on, even at the end.

Of course, he was misguided and arrived a few minutes late. Mr. Bellows discussed, generally, the query letter and what an intern or writer must do to be considered (be smart, willing to do anything, get involved and be nosy, tell your editors what you want to do).

However, he really lit up when he discussed the new movement he was taking with his own magazine. At the beginning of the session he provided a slide show of old magazine covers. He commented on the National Lampoon's cover of a dog with a gun at its head reading, "Read this issue or we will kill this dog," saying it was the best magazine cover and conveyed the desperate nature of trying to get your magazine read.

His idea, however, is to return National Geographic Traveler to the passion of the older magazines. He wanted to keep the stories, of which he wanted more narrative stories, and the photographs in the magazine and save an on-line Web site for the less passionate aspects of a magazine. He was pumped.

Mr. Bellows has had a long history in the magazine business, working for over, I believe he said, seventy magazines. He edited for Readers' Digest, as well. To me, he looked and sounded like an older version of the actor in Almost Famous, so I imagined that movie to be a true story, and he to have written for the Rolling Stone. This is not the only reason I enjoyed his session, but I think it had something to do with it.

--Andi

Influencing the influencers.














PR & marketing aplenty at the College Media conference.


Free promotional items collected by me in one sweep through the vendor area:


pens: 10
highlighters: 3 (2 regular + 1 mini)
pen-highlighter combos: 2
notepads: 4
sticky notes: 1
pieces of candy: not sure (consumed immediately)

Free promotional items I took a pass on:

Yo-Yo (required joining a mailing list for a grad program)
troll doll
"Do not disturb" sign for hanging on dormitory dorm doorknob
key chain with compartment for carrying condoms
movie poster featuring actress in bikini
t-shirt promoting movie starring actress in bikini
undergarments promoting movie starring actress in bikini


Dr. Lee

Finding Students Where They Live

This was my first session of Friday, held at 9 a.m. It discussed ways to use Facebook and Myspace as reporting tool.

It was suggested to start a Facebook group and use it for recruitment and self-praising. We don't want to always talk about the journalism department accomplishments in the paper, but we are free to do it on our Facebook group.

One should always fact check afterwards, but information can be accessed initially when a story is breaking. It is also a great way to stay in touch with alumni. It is also a good way to find friends of the story subject to interview.

Kera Simon

Coaching like a Peer


This is a close tie with "how to write visually" for my favorite of the day. This adviser is awesome. Her name is Kenna Griffin from Oklahoma City University. She gave some very helpful tips.

Ok, we have a microwave in the office; why not a refrigerator? Her first suggestion was to use food. We're in college and love to eat. It is a great social tool. She also suggested using the staff
meetings to teach(which we do sometimes, but not every meeting b/c people get very antsy).

She also thought it was very important that people know the hierarchy of the newsroom. She suggested making a chart, which I will next semester. It is also important to reward publicly. This enforced my idea for a "star reporter," which I'd like to start next semester.

It's also important not to gossip about your staff. This is important, but hard to do.

It is also important that people on the staff understands the "greater purpose" of the paper. I don't want to preach, but I should remind people that this newspaper affects those who read it and who are written about. It is distributed to the community and can be used for potential employers.

She even gave us some hand-outs that are given to beginning reporters. It is an awesome tool that we can use to base our teaching materials on. I loved it!

Kera Simon

Remember the Reader

This session made me depressed, because I seriously think that Dr. Furr would have a heart attack if we tried these things. We could do some of those things in life, but I don't think most of it was appropriate for the news section. We are also just now discovering the power of color (thank you, spot color), so the majority of it would look weird in black and white.

This was one of those sessions where the guy stands there and shows us examples. The lights were turned off, and I got sleepy.

I must admit, we could be using more fun photo illustrations than we are. It would give our photographers more freedom. Cutouts would be fun to do as well, but at a minimum. I also got some good life story ideas like gifts for the holidays, an overview of foreign clubs, etc.

The session was also good for some graphic ideas. Jen would have loved it, but it probably depressed her too.

Kera Simon

Breaking into Magazines


This session was held on Thursday at 11 a.m. and was right after the web trafficking one. I must admit that I was disappointed, not because of the content of the session- but mostly because I went to the same exact session last year in St. Louis. It was labeled with a different name, so I was tricked! lol. It was even the exact same hand-out.

I re-learned about query letters, the Writer's Market, and how magazines work in general. I like the fact that he is real with us. He said that free-lance writers do not make money. They work hard and try to sell themselves.

That's about all that I got out of the session. I left five minutes early to get a Kit-Kat :)

Kera Simon

Web site Traffic Building 101

This session was held by College Publisher. It was fairly informative. They were big on receiving reader content, which I guess is great for schools were students actually care about the world around them (not NSU). Polls, surveys, questions of the day... They also suggested adding podcasts(which I'd like to start emphasising next semester), adding the audio slideshow application, setting up links to related information, and creating a constant IM for the newspaper where people can contact you at all times.

The most useful information was how to contact College Publisher. I talked to Michael(Mike), who has been with the company for five years, and picked up his card. He said that any changes we want to do with the layout(yes please), adding applications(yes, please), or getting general information(YES, PLEASE) would be accessible by calling or e-mailing him. I'm also going to a session about the newest edition of College Publisher that is scheduled to be released next year. I'm excited about that. I might be able to give poor Devon(the Web editor) some relief.

Kera Simon

How to Write Visually


I was really impressed by this session, which was held at 9 a.m. on Thursday morning. After my long day of traveling with only 3 hours of sleep (thank you, Current Sauce), I was surprised by how lively I was for this first session.

The main idea of the session was to describe how good photography and writing are similar. The lecturers, Brian Poulter and Joe Gisondi from Eastern Illinois University, went through the hierarchy of photography and described them in terms of writing.

1. Informational- This is the foundation of any news story. It is the inverted pyramid and facts without flavor.

2. Graphic information- This is where details are observed and described. Certain items are used to focus the story and create a picture in a person's mind. Reporting was defined as the "fine art of hanging out."

3. Emotional writing- This captures the feel and emotion of a story. The main factor of this sense of writing is to get the reader to react(laugh, cry, become angry, etc.) The speakers emphasized speaking to other people about the focus person to find personal facts about them.

4. Intimate writing- This is the hardest form of writing. It takes the reader to a place that is rarely seen. In order to capture an intimate portrait of a person, one must ask questions like, "what were you thinking about at that time?" and create a relationship with the subject.

This was definitely my favorite session of the day.

Kera Simon