What's New on the National Advertising Scene?

Three national rep firms spent about 20 minutes each with our group discussing what they predicted for the upcoming year.

Alloy Media and Marketing

This company represents a lot of government branches, like the Coast Guard, Bank of America, K-Mart, AT&T and (new this year) Walgreens. They did have two large accounts, McDonald's and Wal-Mart, not renew contracts this year, but they believe that they will be back next year. An interesting fact about this company is that they developed the hit book and television series "Gossip Girls." They also worked on the development of "The Sisterhood of the Traveling Pants."

Campus Media

Significant Accounts: Sprint, Blimpie's, and Carl Jr.'s

This company is expanding and in the beginning stages of working with magazines. There are also job opportunities here. The company is looking for young graduates to fill open positions.

This company prepares a PSA pro bono for a non-profit group each year for college campuses to use. I passed this information on to Lauren so she can look into it for KNWD.

College Media Network

MTV recently purchased this company. They placed over 2000 ads this semester and are ahead from last year due to several major accounts and acquisitions. MTV is moving into the college media market, as well as utilizing MTV U.

Brittany Byrd