How to Cover Your Campus Effectively

How to Cover Your Campus Effectively
Sally Turner, Eastern Illinois University

I learned from this session that sources are everywhere on campus. As journalist we should always have our ears open for story ideas. The best leads can come from overhearing someone else’s conversation.

Here are a few other tidbits:
• Cover the entire campus, not just the department that houses student publications
• The yearbook is a record of the year so include all the major events and how they affected students
• Cover events while they are happening. (I wish we would have covered Spring Fling, Greek Week, and last year’s spring sports stories while they were happening.)
• Localize national news. Find out how state and national news affects your campus.

Lela Coker