Managing the Chaos

Managing the Chaos
Mark Witherspoon, Iowa State University

This wasn’t my favorite session but I was reminded of a few things:
• Make sure your staff knows how much fun journalism is when it is done right.
• Decide you want to be excellent and then study other excellent publications. Compare your publication to these publications and take notes and set goals!
• Let your staff know why y’all do what y’all do. This will help them understand there is a reason for certain things and they will be more likely to remember it. Try to avoid saying “because I said so.”
• Nurture relationships with people outside the newsroom like President Webb, the university vice presidents and Sheila Gentry.

Lela Coker