Originally, I was going to attend a seminar about landing an internship. However, it happened to be canceled, and I found myself at a seminar about magazines. With all the convergence going on in journalism, I decided to attend a seminar that deals with something that I do not know that much about--magazines.
Keith Bellows, who works at National Geographic, gave a great seminar about how the magazine industry is not a dying field, just different. He gave us a different way to look at the rise of Internet readers. The magazine world is now a 360-degree field. Reporters are not only being hired to write articles, but to post Web articles and podcast.
I learned a lot from this seminar. I never realized that a magazine has to keep a subscriber 3-4 years in order to start making money off of them. Mr. Bellows made it clear that getting into this field is very competitive, especially for photographers to get work in National Geographic. He gave some great advice for breaking into the field. For example, when you intern, always ask if there is something to do. Motivation shows that company you really want to help and learn. Mr. Bellows said National Geographic has had countless interns who just sit at their desk and wait for work and lack that certain motivation the magazine needs. In the end, they don't get selected for the jobs.
Mary Manno
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