This session was informative but didn't exactly apply to our situation with the yearbook. The session focused on marketing your yearbook and boosting your sales. At NSU, yearbook fees are included in student fees so we don't have a problem selling the books but we do have a problem with distribution. The session was basically a brainstorming/sharing of ideas session.
I left the session with some ideas to improve our distribution. It was suggested that we use the resources that are available to us. We need to utilize NSU22, The Current Sauce, and KNWD to help inform students about distribution dates. We could also use an event to increase distribution. We should have a yearbook signing party, for example, or set up a tent in front of Keyser with drinks and a light snack to attract students to pick up their yearbook.
An interesting thought: yearbook was the first Facebook.
Brittany Byrd
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