Niche Marketing

Niche Marketing
Linda Puntney, Kansas State University

First, let me say how thankful I am that our students pay for the yearbook in their tuition and we do not have to rely on selling it ourselves. I thought this session would give us pointers for distributing the yearbook in the spring, but instead we discussed selling the yearbook. Puntney talked about promoting the yearbook before it comes out. A lot of schools have trouble getting students to buy a yearbook, which affects their budget. I am glad we do not have to stress about yearbook sells. I am, however, going to spend more time planning our distribution in the spring. It is important that as many students as possible pick up the yearbook.

Lela Coker